Esther Beris' Clown Marketing Institute

“Don't Look Just Like the Other Clown!"

from so-so to

Sizzling

You'll

STAND OUT

From the Crowd

Madison, Ohio
2:23 p.m.

Dear Fellow Clown and Friend,

"Are you wondering why your ads aren't getting you the customers you want?

You place Yellow Page ads.
   You create brochures.
      You send sales letters.
         You put up flyers.
You get business cards, and maybe even spread them all around town.

But still, you're not getting the right customers - or not enough of them.

And you're probably getting pretty tired and frustrated with it.

That's not surprising.

Most professional clowns are feeling the same way.

The problem is that most clowns are doing the same old marketing in the same old way and expecting something different to happen.

Marketing for Clowns is different - and it can be fun.

You want to grab the attention of your reader!

You want to capture their heart and their funny bone!

When you do this, YOU get the call, you book more shows and you definitely have more fun with your clown business!

Today's customers, clients and prospects are subjected to a relentless barrage of marketing messages. And so it is even more important that your marketing messages STAND OUT from the crowd and attract more attention than your competitors.

So here's the secret to getting the most attention:

Implement the 3 Critical Ingredients for grabbing their attention
Get a 7 Point review for creating compelling advertising
Develop a powerful "connection" with your Target Market

At the Clown Marketing Institute we specialize in getting bottom line results that will grow your business. Your marketing material is the first thing your prospects sees if they have not seen you perform before. They will immediately decide whether they will even call you based on the first 3-5 seconds of seeing your material.

What would it be worth to you if you marketing communications increased your business by 100%, 500% or even more? You are already paying out a certain amount of money for marketing material now. Why not maximize its pulling power?

I know you would expect to pay over $500 if you were to have a marketing firm review you material and make recommendations.

But the Clown Marketing Institutes reputation has been built on OVER-delivering high value, easy to use, nuts-and-bolts marketing material that is unlike any other, specifically designed for professional clowns. You know your business success depends on marketing material that will...

	Have your clients convince themselves to hire you, so you never feel like you are selling
	Have prospective clients understand, want and value your services.
	Create a message that is compelling and memorable

...and I can help you succeed using proven, business selling techniques that will make you more money.

Here's what Jonathan from Boston MA had to say about his marketing makeover:

And here's Bev from Mississauga Ontario Canada talking about her makeover:

Sometimes our makeovers require a total soup-to-nuts rewrite of your material. Sometimes its just the layout and appearance that will make a drastic difference. But getting you more bang for your marketing buck is what it's all about!

"Esther gave me great ideas to help me get more bookings with my target audience. She also prevented me from making mistakes that would have cost me time, effort and dollars - a scarce commodity for my small business." - Harry Wentz, Lexington, MA

"After I followed all of your recommendations for improving my sales letter, I've already gotten two new clients (and the possibility of a third) from mailing out 30 letters. Tell your potential clients to call me and I'll rave about you - thanks!" - Charles Ross, Tulsa OK

It's time to transform your marketing material from so-so to SIZZLING and help you book more shows, make more money and have more fun with your clowning business.

Normally the Marketing Makeovers are priced at $395, but for those of you who have signed up through our home page at www.ClownMarketingTips.com we are offering a substantial savings. Get your Marketing Makeover here for only $195:

Then fax, email or snail-mail your marketing material to the Clown Marketing Institute and we will set up your consultation within 48-hours.

Running up against an ad deadline? No problem! Just send us an email message at support@clownmarketingtips.com or call 440-298-1536 and ask to have your material expedited.

Our fax number is 440-298-1286

Mailing address is: Clown Marketing Institute

PO Box 160

Madison, Ohio 44057

writing powerful sales letters, postcards, brochures, promotional packages, display ads, classified ads, web pages, and anything else you need to generate leads, clients and book more shows so you can concentrate on what you do best...be a clown!

Did I say "we"? That's because I have a mouse in my pocket :o)

Yours for more shows, money and fun,

Esther Beris
CEO, Clown Marketing Institute

440-298-1536